UK retailers face challenges as November footfall decreases for the second month.
- High street visits fell by 3.7%, highlighting consumer reluctance.
- Shopping centres and retail parks also saw reductions in foot traffic.
- Economic factors like delayed Black Friday and Storm Bert impacted shopping patterns.
- Retailers remain optimistic about a rebound during the festive period.
Recent data from the British Retail Consortium revealed a troubling decline in footfall throughout November, marking the second consecutive month of reduced consumer visits. High street footfall decreased by 3.7% compared to the previous month, indicating a notable hesitancy among shoppers. This downward trend was also observed across retail parks and shopping centres, with declines of 1.1% and 6.1% respectively.
Several factors contributed to this reduction in shopper activity. A delay in Black Friday sales appears to have shifted consumer purchase intentions, while weak consumer confidence has further dissuaded potential buyers. Additionally, adverse weather conditions, notably Storm Bert, significantly disrupted transportation and deterred shopping excursions in some regions.
The geographical impact of these declines varied, with Northern Ireland witnessing a 2.8% drop, Scotland 6.8%, England 4.2%, and Wales 7.1%. London specifically experienced a 2.5% decrease, although Bristol saw the most significant decline at 7.7%. These figures encompass the four-week period up to 23 November, excluding post-Black Friday data.
Despite this disappointing trend, there is hope among retailers for a turnaround as they enter the lucrative December shopping season. Black Friday weekend, traditionally one of the busiest shopping times, was expected to help recoup early season losses and foster consumer enthusiasm.
Industry leaders, such as BRC CEO Helen Dickinson and Sensormatic’s Andy Sumpter, express optimism for positive shifts in consumer behaviour. They anticipate that a combination of strategic merchandising and engaging in-store experiences will drive footfall back to more favourable levels, crucial for retail success in the upcoming festive quarter.
December’s shopping season offers a vital opportunity for retailers to recover from November’s downturn.
