The popular flamingo-themed Christmas campaign makes a comeback due to its success last year.
- This festive campaign will be shown nationwide from today, 1st November.
- Additional campaign strands include a new toys campaign and ‘Haus of Flamingo’ partywear.
- A collaboration with ITV aims to assist shoppers with holiday shopping.
- The strategic use of data and creativity aims to enhance brand recognition.
The flamingo-themed Christmas campaign, which was well-received last year, is making a return. This decision comes after the campaign’s significant impact on customer engagement, enhancing target customer consideration by 22%. It will be showcased across the nation starting from 1st November.
Alongside the main campaign, additional initiatives are set to commence. These include a new toys campaign designed to stimulate early holiday shopping. Moreover, a new platform called ‘Haus of Flamingo’ is set to highlight partywear offerings, broadening the festive range available to customers.
The company has partnered with ITV in a unique celebrity collaboration. This initiative will offer practical solutions to common Christmas shopping challenges, providing customers with helpful advice and product recommendations.
Jessica Myers, the Chief Customer Officer, emphasized the strategic importance of consistency in brand messaging. By leveraging existing brand elements and insights, the company aims to continuously strengthen brand recognition and customer connection.
The early indicators show a promising increase in brand attribution and customer consideration. The campaign’s creative execution, coupled with strategic partnerships, is expected to resonate well with consumers, fostering an engaging and memorable shopping experience.
The return of the flamingo-themed campaign is based on its previous success, aiming to expand customer engagement through strategic and creative initiatives.
