Russell & Bromley, a renowned British footwear brand, has announced the appointment of Daniel Beardsworth-Shaw as their first creative director.
- Beardsworth-Shaw’s career began over a decade ago, with significant roles at Christopher Raeburn, Hunter Boots, and Sweaty Betty.
- He most recently held a key position at Accessorize, overseeing design across various product categories.
- As creative director, he will direct the brand and product strategy at Russell & Bromley, reporting to CEO Andrew Bromley.
- CEO Andrew Bromley expressed excitement about Beardsworth-Shaw’s appointment, viewing it as a critical step in elevating the brand’s global presence.
Russell & Bromley, a distinguished British footwear company with a rich 140-year history, has taken a significant step by appointing its first creative director, Daniel Beardsworth-Shaw. This strategic move is aimed at enhancing the brand’s creative and product direction as part of its broader transformation plans.
Daniel Beardsworth-Shaw commenced his career in 2011 as an in-house production manager for designer Christopher Raeburn. His career trajectory saw a steady rise, culminating in his role as design director at Hunter Boots in 2017 and later, vice-president of design at Sweaty Betty between 2021 and 2022. Most recently, he was the design director at Accessorize, where he managed the design for diverse categories including jewellery, clothing, and prints until March 2024.
In his new position at Russell & Bromley, Beardsworth-Shaw will lead the brand’s product and visual identity initiatives. He will report directly to CEO Andrew Bromley, who has highlighted the importance of this appointment in strengthening Russell & Bromley’s reputation and expanding its global business. Andrew Bromley stated, “We are thrilled to welcome Daniel to lead our new product design function and visual brand identity as we focus on growing our global business.”
Reflecting on his new role, Beardsworth-Shaw expressed honour to join Russell & Bromley, recognising the opportunity to innovate and steer the brand in a new creative direction. He remarked, “It’s an honour to be part of the next chapter of Russell & Bromley, telling the story of this iconic British brand through innovation and a new creative direction.”
This appointment marks a pivotal moment for Russell & Bromley as it aims to fortify its presence in the British fashion landscape.
