The management of Ted Baker’s wholesale business in the UK and Europe has been entrusted to Pace Partnership London (PPL).
- Ryan Llewellyn-Pace, former managing director of Barbour, will lead the operations under a five-year agreement.
- New Lobster, owned by PDS Group, will maintain its role in design and production.
- Llewellyn-Pace will focus on revitalising the brand post-administration issues.
- The team includes several former Barbour executives, aiming to restore Ted Baker’s growth and market position.
Ted Baker’s wholesale division in the UK and Europe will be managed by Pace Partnership London (PPL) under a new five-year agreement. This strategic move is part of a broader effort to restore and grow the brand after it faced administration challenges.
Ryan Llewellyn-Pace, known for his successful expansion of Barbour’s global wholesale reach, has been appointed to lead this initiative. His leadership team comprises former Barbour executives, bringing extensive experience and expertise to Ted Baker. This includes Natasha Bailey, Kevin Freegard, Mark Simpson, and William Ball, each having played pivotal roles in Barbour’s success.
Under this agreement, New Lobster, a subsidiary of PDS Group, will continue to manage design, development, and production globally. PPL’s focus will primarily be on sales and marketing strategies to invigorate the British retailer’s market presence and drive business growth.
Llewellyn-Pace expressed confidence in the collaboration, highlighting the shared vision to re-establish Ted Baker as a leading British lifestyle brand. He stated, ‘We are delighted to be partnered with the New Lobster team. Together, we have a very talented and strong team to bring Ted Baker back and towards our vision of making it the leading British lifestyle brand in the market.’
The New Lobster management supports this vision, with Managing Director Steve Goodwin praising his team’s efforts in product development. Goodwin noted the improvements in product styling and fabrication, affirming their commitment to maintaining high standards in customer service and account management.
This strategic partnership aims to leverage the strengths of both PPL and New Lobster, setting the stage for renewed growth and stability for Ted Baker.
This new leadership and strategic focus aim to restore Ted Baker’s position in the market.
