Sainsbury’s has introduced a festive points challenge for Nectar users, offering an opportunity to earn bonus rewards.
- The ‘Count up to Christmas’ initiative assigns five personalised shopping tasks to users.
- Participants can engage by logging into the Nectar app and joining the challenge.
- The challenge runs from 9 October to 15 December.
- Sainsbury’s is also creating 20,000 new seasonal roles for the Christmas period.
Sainsbury’s has launched a new festive challenge for its Nectar customers, aimed at enhancing the shopping experience during the holiday season. This initiative, dubbed ‘Count up to Christmas’, allows all digitally registered Nectar users to participate. By completing five specific shopping tasks, participants can earn at least 1,500 bonus points in addition to their usual points collection. These tasks can be accomplished through purchases made in-store or via Sainsbury’s online platform.
To join the challenge, users must log into their account on the Nectar app and select ‘join the challenge’ to uncover their tasks. This event is slated to run from 9 October to 15 December, offering shoppers ample time to maximise their point earnings ahead of Christmas.
Alex Naisby, Sainsbury’s Director of CRM and loyalty, highlighted the popularity of the ‘Count up to Christmas’ challenge and expressed hopes that it would further entice customers into the festive spirit. He stated: ‘Returning for another year, our hugely popular Count up to Christmas challenge offers customers another way to collect even more Nectar points when shopping with Sainsbury’s. Whether you like to save them up for a seasonal treat or put them towards your weekly shop, we hope that our customers enjoy getting in the festive spirit with us in the run up to Christmas.’
In addition to this customer-centric initiative, Sainsbury’s has announced the creation of 20,000 new seasonal positions across its operations. Of these, 18,000 roles will be within Sainsbury’s stores and facilities, while the remaining 2,000 will be for Argos. This recruitment drive underscores the company’s preparation for the busy Christmas period, aiming to enhance customer service and logistical operations during a peak shopping season.
Sainsbury’s new initiative not only enhances customer engagement through its festive challenge but also ensures robust operational capacity with the addition of seasonal staff.
