Sainsbury’s embarks on a strategic enhancement of its convenience store offerings, promising a ‘Next Level’ shopping experience. This move is part of a broader growth strategy aimed at optimising the product range to meet customer demands.
- The programme will reassess product lines to better align with consumer preferences, focusing on popular ‘dine in’ and food-to-go options.
- Alongside range improvements, Sainsbury’s will open new locations where strategically advantageous, including its inaugural airport store at Edinburgh.
- This initiative supports Sainsbury’s ambition to achieve food volume growth and expand its comprehensive food offerings to more shoppers.
- Through spatial optimisation in high-potential stores, Sainsbury’s aims to boost grocery volume gains over a three-year period.
Sainsbury’s has embarked on a comprehensive range improvement programme across its convenience stores, marking a significant step in its ‘Next Level’ strategy. This initiative commenced last weekend and will continue for several months, enabling Sainsbury’s to explore effective space utilisation in its convenience locations to provide the optimal product selection for on-the-go customers.
A detailed review of current product offerings is underway, with consideration given to the addition or removal of lines. Particular focus is placed on expanding ‘dine in’ and food-to-go options, aligning with customer lifestyle preferences.
Concurrently, as part of its annual convenience rollout, the retailer plans to open 20 to 25 new stores. Strategic location planning includes the opening of the retailer’s first airport store at Edinburgh, representing an expansion into new market segments.
The range improvement initiative is integral to Sainsbury’s overarching goal of becoming the preferred food retailer for UK consumers. Currently, only 15% of its supermarkets offer the full product range, and the company seeks to significantly increase this percentage.
Over the next three years, Sainsbury’s aims to create additional space for food products across approximately 180 high-potential stores. This spatial optimisation is expected to be a significant driver for increasing grocery volume, aligning with the company’s growth objectives.
Sainsbury’s strategic programme is poised to enhance convenience store offerings and drive significant growth in line with consumer demands.
