Sainsbury’s introduces a new premium ‘Kitchen Deli’ food-to-go range in 100 stores, focusing on quality and sustainability.
- The range features 13 products, including wraps, sandwiches, salads, and ready meals, with plans for expansion by the end of 2023.
- Pricing is competitive, with sandwiches starting at £4.75, salads like tuna niçoise at £5.50, and ready meals such as teriyaki chicken at £6.50.
- Most of the packaging is paperboard-based and recyclable, aligning with Sainsbury’s sustainability goals.
- The initiative coincides with Greggs’ plan to open standalone cafés in Sainsbury’s stores, indicating a broader retail partnership strategy.
Sainsbury’s has unveiled its new premium ‘Kitchen Deli’ fresh food-to-go range, initially available in 100 stores. This launch underscores the supermarket’s commitment to offering high-quality, convenient meal options to its customers. The introduction of 13 different products aims to cater to diverse tastes, including popular choices such as wraps, sandwiches, salads, and ready meals. Plans are in place to broaden the availability across more locations by the end of the year, reflecting Sainsbury’s strategic expansion goals.
The product pricing is strategically set to appeal to a broad consumer base. Sandwiches are priced at £4.75, offering a blend of quality and affordability. Salads, such as the tuna niçoise, are available at £5.50. Ready meals, including a Japanese-style teriyaki chicken with sticky rice, are priced at £6.50, positioning them as an attractive option for convenient dining.
Sainsbury’s prioritises sustainability with this new line, ensuring that the majority of the packaging is paperboard-based and recyclable. This move is part of a larger effort to reduce plastic use and promote environmentally friendly practices. Richard Crampton, Sainsbury’s Director of Fresh Food, emphasised the importance of providing delicious and inspiring food choices while being mindful of environmental impacts. He stated that feedback will be closely monitored to enhance the range further.
This new initiative also aligns with Greggs’ recent announcement to establish standalone cafés within Sainsbury’s stores. This collaboration highlights both companies’ intent to strengthen retail partnerships and offer diverse culinary options under one roof.
Sainsbury’s ‘Kitchen Deli’ launch marks a step forward in delivering premium, sustainable food choices while fostering strategic retail collaborations.
