Sainsbury’s has announced the extension of its Nectar Prices scheme aiming to deliver greater savings.
- The limited-time offer presents up to 50% off on 150 Heinz branded products from 1st to 3rd September.
- The scheme has thus far saved customers over £244 million since its initial rollout, averaging £3.15 in savings per shop.
- This move supports customers amid increased production costs and a cost-of-living crisis.
- High-ranking officials from Sainsbury’s and Heinz affirm the value provided to shoppers.
Sainsbury’s is advancing its strategy of offering enhanced value to customers by extending its Nectar Prices scheme for a short duration. The initiative provides a substantial discount of up to 50% on a selection of 150 Heinz branded products, including popular items like Heinz Tomato Ketchup and Baked Beanz. This offer is available from the 1st through the 3rd of September.
Since the comprehensive rollout of the Nectar Prices scheme, consumers have realised savings of over £244 million, with each shopping trip averaging a saving of £3.15. This scheme is part of Sainsbury’s broader initiative to provide customers with more affordable shopping options, especially during challenging economic periods.
In April, Sainsbury’s initially introduced lower Nectar Prices on Heinz ranges alongside various well-loved British brands, aiming to extend significant savings to its customer base. This reiteration of discounts comes after Heinz raised its prices earlier this year due to increased production costs.
Rachel Clark, Director of Grocery for Sainsbury’s, emphasizes the supermarket’s commitment to offering excellent value through this innovative promotion on all Heinz branded products. Meanwhile, Jojo Lins De Noronha, President of Kraft Heinz Northern Europe, highlights the partnership with Sainsbury’s as a means to deliver substantial cost benefits to consumers on staple items.
This strategic discounting venture follows after Heinz’s previous price increment, which occurred amid a cost-of-living crisis. The initiative is designed to ease financial pressures on consumers, providing essential goods at markedly reduced prices and encouraging consumer loyalty through significant savings.
The extension of the Nectar Prices scheme exemplifies Sainsbury’s dedication to consumer savings, especially in challenging economic times.
