Sainsbury’s has relaunched the ‘Great fruit & veg challenge’, motivating customers towards healthier eating while rewarding them with bonus points.
- The initiative, running from 23 August to 10 October, presents an opportunity to earn a minimum of 1,000 bonus Nectar points.
- Participation is enabled through the Nectar app, where personalised tasks are designed based on individual shopping habits.
- Shoppers can earn their bonus by purchasing fresh, tinned, frozen, or dried fruits and vegetables.
- This challenge proved successful last year, with a significant increase in produce purchases among participants.
Sainsbury’s has reintroduced the ‘Great fruit & veg challenge’, aiming to motivate consumers towards healthier eating habits by providing them the chance to earn extra Nectar points. The initiative is scheduled from 23 August to 10 October, wherein customers can earn a minimum of 1,000 bonus points by accomplishing three customised portion tasks that align with their shopping patterns.
Customers can conveniently join this seven-week challenge through the Nectar app, providing accessibility at any point during the event. The accrued bonus points can be redeemed at various partners like Sainsbury’s, Argos, Esso, and eBay, thus offering a broad range of options for shoppers to utilise their rewards.
To contribute towards their bonus points, customers have the flexibility to purchase fresh, tinned, frozen, or dried fruits and vegetables. This approach caters to different preferences and allows diverse purchasing decisions without limiting customers to one type of product form.
The initiative also supports Sainsbury’s objective of encouraging healthier consumer choices by offering recipes, alongside tips to reduce food waste and improve storage. This holistic approach not only promotes health but also aims at enhancing customer knowledge and sustainable practices.
Reflecting on the previous year’s outcome, the challenge witnessed 88 million portions of fruits and vegetables being purchased over the seven-week period. Participants rallied to buy over three times more produce compared to those who did not engage, underlying the initiative’s impact. Alex Lovell, Sainsbury’s head of loyalty marketing, highlighted the achievement of awarding 106 million bonus points to over 580,000 customers. As the challenge embarks on its fourth year, increased points and continued participation are anticipated to drive similar, if not greater, success.
The ‘Great fruit & veg challenge’ not only fosters healthier dietary choices but also exemplifies an effective rewards-based system among shoppers.
