Savage X Fenty by Rihanna has launched its first UK retail space at Selfridges, Oxford Street, expanding its physical presence internationally.
- The partnership marks Savage X Fenty’s debut in a physical retail location in the UK, aligning with Selfridges’ reputation as a diverse shopping hub.
- Genevieve Kunst, SVP and GM Europe at Savage X Fenty, expressed excitement about the brand’s move closer to UK and international shoppers.
- Bosse Myhr of Selfridges highlighted the collaboration’s potential to offer customers more choices in expressing style and confidence.
- The collection, available both online and in-store, promises a range of sizes and products, including popular lines and a new innovation, Soft N’ Savage.
Savage X Fenty, founded by singer Rihanna, has officially launched its first physical retail space in the United Kingdom, located at the iconic Selfridges on Oxford Street. This expansion represents a significant step for the brand, enabling customers to explore its offerings in a physical setting. The collaboration is set to enhance the in-person shopping experience, bringing Savage X Fenty’s unique appeal to UK consumers.
Genevieve Kunst, Senior Vice President and General Manager for Europe at Savage X Fenty, remarked that this partnership is just the beginning of an exciting chapter for the brand. She stated, “We’re so excited to finally announce our first international retail space at none other than the quintessential shopping destination – Selfridges.” This allows Savage X Fenty to connect more closely with both UK and international shoppers through Selfridges’ diverse and unique customer base.
Bosse Myhr, the director of menswear and womenswear at Selfridges, commented on the potential this partnership holds for enriching customer choices. He noted that this collaboration allows customers to express themselves with confidence and style, offering a broader selection of products from the brand’s well-loved collections.
The Selfridges shop-in-shop will feature the brand’s latest product innovation, Soft N’ Savage, alongside its best-selling fashion lines such as Savage Not Sorry, Mod Poppy, Romantic Corded Lace and Sheer X. The collection, available both in-store and online, caters to a wide array of customers with bra sizes from 32A to 42D and lingerie sizes ranging from XS to 4X, with retail prices starting at £15.
The collaboration between Savage X Fenty and Selfridges is set to redefine in-person shopping by merging innovation with style and inclusivity.
