In 2024, Savile Row tailors see a remarkable surge in bespoke suit sales, marking a significant recovery from the pandemic downturn.
- Richard Anderson reports a 12% increase in bespoke orders, with his turnover exceeding £1.5m.
- Huntsman & Sons experience a 35% revenue growth compared to 2019, with bespoke suits comprising 84% of total sales.
- A diverse clientele at Anderson & Sheppard reflects a growing interest in traditional tailoring.
- Challenges remain in recruiting skilled craftspeople to meet the burgeoning demand.
Savile Row, renowned for its bespoke tailoring, has seen a resurgence in bespoke suit sales in 2024, as individuals return to offices and formal gatherings post-pandemic. Retailers on this prestigious London street are reporting sales figures that have surpassed pre-Covid levels.
Richard Anderson, an independent tailor on Savile Row, notes a 12% increase in bespoke suit orders from the previous year. He attributes this growth to the return to office settings, prompting clients to invest in tailored workwear. Anderson’s turnover from bespoke suits alone exceeded £1.5 million last year, with the current year showing even more promise. By September, Anderson had sold 216 bespoke suits, compared to 202 in the same period in 2023. The demand is not limited to men’s suits, with a noticeable increase in women’s suits from 19 to 28 and made-to-measure from 55 to 63.
Huntsman & Sons also reports a substantial 35% growth in revenue compared to 2019, with bespoke suits accounting for 84% of their total sales. Managing Director Taj Phull highlights that their business largely revolves around bespoke formal suits, particularly the ever-popular navy blue two-piece suits. This steady demand for formal attire reflects the enduring appeal of Savile Row’s craftsmanship.
At Anderson & Sheppard, the clientele is diverse, attracting both young customers and those seeking traditional products. Owner Anda Rowland explains that their bespoke suits average £6,500, acknowledging minor variations based on fabric choices like cashmere or vicuna. However, the perception that Savile Row suits frequently exceed £10,000 is often overstated, with most suits priced around £6,500.
One of the challenges faced by tailors like Huntsman is the availability of skilled craftspeople, as bespoke garment creation requires highly trained personnel. With eight apprentices currently training in various stages of the process, firms are keen to ensure they can meet future demands.
The resurgence in Savile Row bespoke suit sales in 2024 underscores a renewed interest in traditional tailoring, despite challenges in skilled labour.
