Johnstons of Elgin, a Scottish luxury cashmere brand, has inaugurated a new store in Burlington Arcade, London.
- Opening on 11 November, the brand aims to offer a unique shopping experience across its three-floor establishment.
- The store features a wide range of products, including clothing, accessories, and homewares, embodying British craftsmanship.
- Oscar MacDonald highlights Burlington Arcade as a historical hub for cashmere, ideal for discerning customers.
- Trupti Shah notes the thoughtful design of each floor, enhancing the shopping experience for both local and international visitors.
On 11 November, Johnstons of Elgin, a renowned Scottish luxury cashmere brand, opened a new store in Burlington Arcade, located in London’s prestigious Mayfair area. This strategic location emphasises the brand’s commitment to providing an exceptional shopping experience that celebrates British craftsmanship.
The newly inaugurated store spans three floors and offers a diverse range of products which include clothing, accessories, and homewares. Each floor is meticulously designed to cater to different customer needs, with accessories displayed on the ground floor and a private dressing room on the first floor.
Oscar MacDonald, the Chief Commercial Officer at Johnstons of Elgin, expressed pride in the brand’s new location, stating, “Burlington Arcade is one of the jewels of Mayfair, curating brands that celebrate the very best of British craftsmanship today.” He further noted that the arcade has been synonymous with cashmere in London for over a century, making it a prime destination for customers seeking premium products.
Adding to this sentiment, Trupti Shah, the Commercial Director at Burlington Arcade, commented on the store’s design, “With each of the three floors thoughtfully designed, they offer local and international visitors a unique experience and a distinctive destination in the heart of Mayfair for the very best of British-made excellence.”
The new store’s focus on high-quality, hand-crafted Scottish furniture, accessories, and ceramics complements its extensive product range, enhancing the overall customer experience. This aligns with Johnstons of Elgin’s reputation for providing luxury products that reflect traditional craftsmanship.
Johnstons of Elgin’s new store in Burlington Arcade reinforces its dedication to offering luxury and craftsmanship in the heart of London.
