ScS has announced the closure of its Snug sofa-in-a-box brand, acquired less than two years ago, as part of a strategic overhaul by new owner, Poltronesofà.
- The brand will cease taking new orders while honouring existing commitments, with customer service continuing to operate.
- The decision reflects a shift in business focus by the Italian owner, moving towards a different model available in ScS stores.
- Snug was initially acquired for £875,000 from administration, being a pioneer in modular sofa-in-a-box offerings.
- Poltronesofà has also ended ScS’ flooring ranges and revitalised store aesthetics, part of a broad restructuring effort.
ScS has officially announced the winding down of its Snug sofa-in-a-box brand, a decision enacted under the directive of its new proprietor, Poltronesofà. Less than two years subsequent to its acquisition by ScS, the brand will no longer accept new orders. However, current orders will be fulfilled, and customer support remains available for any inquiries.
This move is part of an extensive business model shift as Poltronesofà seeks to focus on a different product strategy, with the new offerings available in ScS stores. The closure announcement meticulously clarifies on the Snug website that the brand is not entering administration, circumventing speculation around financial instability.
Originally, Snug gained distinction as Europe’s first firm offering sofa-in-a-box products, characterised by their modular and reconfigurable design widely appealing to modern homeowners. Despite this, economic rationale has led the new ownership to prioritise a new business direction.
Poltronesofà acquired ScS in a notable £99.4 million take-private transaction earlier this year, which has involved not only the discontinuation of Snug but also the removal of ScS’ flooring and carpeting ranges as announced in July.
Furthermore, Poltronesofà has undertaken a store transformation project, reimagining the aesthetics in 38 out of 114 ScS stores, reflecting the new owner’s comprehensive approach to revitalising its retail brand footprint.
The closure of Snug underscores a strategic reorientation by Poltronesofà aimed at aligning ScS’s offerings with its broader business objectives.
