Louise Couch, previously with Peloton, joins Seasalt as CFO.
- She will steer the brand’s financial strategy and global growth.
- CEO Paul Hayes values her international market expertise.
- Couch’s pedigree includes roles at Morgan Stanley and JP Morgan.
- Seasalt experiences record growth with store expansions in the UK and Ireland.
Louise Couch, a former executive from Peloton, has been appointed as the new Chief Financial Officer at Seasalt. Her responsibilities will include overseeing financial strategy, key business decisions, and guiding the Cornish fashion brand’s global expansion efforts.
Couch’s professional background is notable, having served as the senior director of international financial planning and analysis at Peloton. Prior to her tenure at Peloton, she held senior positions focused on the retail sector at investment powerhouses Morgan Stanley and JP Morgan.
CEO Paul Hayes expressed his enthusiasm regarding Couch’s new role at Seasalt, stating, “I’m delighted to welcome Louise to Seasalt; her appointment marks a significant strengthening of our senior leadership team”. He further highlighted her extensive experience in international markets as a critical asset to the company.
Seasalt has reported another year of record-breaking success, driven by the expansion of its store network within the United Kingdom and Ireland. New locations have been established in Aberdeen, Malvern in Worcestershire, Meadowhall in Sheffield, Trentham in Stoke-on-Trent, along with a pop-up in Plymouth, and an additional store in Kenmare, Kerry.
This strategic growth not only solidifies Seasalt’s presence but also underscores the importance of adept financial leadership as the company navigates its expansion and operational strategies.
Seasalt’s appointment of Louise Couch as CFO is a strategic move in line with its ambitious growth objectives.
