Seasalt has appointed Louise Couch as its new Chief Financial Officer, a move expected to bolster its strategic direction.
- Louise Couch joins the Seasalt executive board, tasked with leading financial decision-making and supporting brand expansion.
- With a robust background in investment banking at JP Morgan and Morgan Stanley, Couch brings significant expertise.
- Her previous role at Peloton Interactive highlighted her capabilities in international financial planning and analysis.
- Couch’s appointment is seen as a crucial step in strengthening Seasalt’s senior leadership team.
Seasalt has taken a strategic step forward by appointing Louise Couch as its new Chief Financial Officer. Louise Couch joins the executive board to lead financial decision-making and contribute to the brand’s growth strategy.
Couch’s extensive experience in investment banking, having held senior roles at JP Morgan and Morgan Stanley, equips her with invaluable industry insights. Her focus during this tenure was predominantly on the retail sector, making her a well-suited candidate for Seasalt.
At Peloton Interactive, Couch served as Senior Director International Financial Planning & Analysis, where she honed her skills in international markets. This experience is expected to play a pivotal role in advancing Seasalt’s global expansion.
Couch expressed her enthusiasm about the appointment, stating she is ‘delighted to be taking on this opportunity’ at a time she describes as ‘incredibly exciting’ for the brand’s expansion both domestically and internationally.
Reporting directly to CEO Paul Hayes, Couch’s role marks a significant enhancement in Seasalt’s senior leadership. Hayes commented on her arrival, noting that her extensive knowledge and experience are ‘invaluable’ as the company develops its long-term strategy.
Louise Couch’s appointment as CFO is expected to drive Seasalt’s financial growth and strategic expansion effectively.
