Selfridges has significantly advanced its retail media strategy through a partnership with Criteo, enhancing product discovery for customers.
- The two-year collaboration introduces sponsored products on Selfridges’ website, aimed at personalising the shopping experience.
- Criteo will manage the onsite display, offering Selfridges’ brand partners access to premium retail networks.
- The partnership capitalises on Selfridges’ luxury audience to create targeted customer interactions.
- The addition of Savage X Fenty in-store and online represents Selfridges’ commitment to expanding its brand portfolio.
Selfridges has announced a strategic partnership with Criteo, a commerce media company, with the aim of enhancing its online retail experience. This collaboration introduces sponsored products to Selfridges’ website, a first for the luxury retailer. The initiative is part of a new two-year agreement where Criteo will be in charge of managing Selfridges’ online display to deliver a more personalised shopping journey.
The luxury retailer, alongside Criteo, seeks to provide brand partners with greater access to its retail networks by leveraging the extensive reach of Selfridges’ premium shopper base. The collaboration is designed to facilitate personalised, full-funnel customer engagements that enhance the shopping experience for visitors to Selfridges’ online platform.
Charlotte Burrows, Selfridges’ Digital Director, emphasized the retailer’s goal of providing an exceptional online experience for its customers. She highlighted the importance of retail media in offering a seamless, personalised environment and stated, “Providing an extraordinary experience for our customers sits at the heart of everything we do, and utilising retail media will enable us to deliver them a more seamless and personalised online experience.”
Nicole Kivel, Managing Director Enterprise at Criteo, underscored that the partnership is not just about performance but about enriching the luxury shopping experience. She commented on the value retail media can add by presenting tailored experiences that meet luxury customers’ expectations, stating, “We’re delighted to be working with Selfridges to deploy media in a way that elevates brands and delights customers with new ways to discover what they love.”
In addition to the Criteo partnership, Selfridges has also brought Savage X Fenty, the renowned lingerie brand, into its retail offering both in-store at Oxford Street and online. This integration marks Savage X Fenty’s first physical sales presence in the UK, allowing customers to experience the brand’s unique offerings firsthand.
The partnership between Selfridges and Criteo signifies a notable evolution in retail media, enhancing personalised shopping experiences for luxury customers.
