Walkers has reduced the salt content in Sensations Thai Sweet Chilli by 18%, responding to health-conscious consumer demand.
- The reformulation retains the beloved sweet and spicy flavour, ensuring no compromise on taste, according to the company.
- Research and development efforts at Walkers’ Beaumont Park site enabled the successful seasoning reformulation.
- This change aligns with Walkers’ goal for healthier snack options, aiming for 50% of sales from such products by 2025.
- Thai Sweet Chilli joins other flavours like Crushed Sea Salt & Black Peppercorn in meeting non-HFSS classifications.
Walkers has re-engineered its Sensations Thai Sweet Chilli crisps to include 18% less salt, a move driven by the increasing market demand for healthier snack options. This initiative was executed without affecting the product’s distinct sweet and spicy taste, as confirmed by Wayne Newton, Walkers’ Senior Marketing Director for the UK and Ireland.
The reformulation is part of Walkers’ broader strategy to innovate and adapt its product range to align with consumer preferences for less salty snacks. At their Beaumont Park site in Leicester, research and development specialists worked meticulously to adjust the seasoning, ensuring the quality and flavour remained intact.
Walkers’ endeavour to produce snacks that are classified as non-high in fat, salt, or sugar (non-HFSS) is evident in this change. The Thai Sweet Chilli variant now finds itself among other Sensations flavours such as Crushed Sea Salt & Black Peppercorn, which are also non-HFSS.
By 2025, Walkers aims for 50% of its snack sales to come from healthier alternatives, setting a specific target of 30% from snacks categorised as high in fat, salt, or sugar, and 20% from products sold in small portions under 100 calories per packet.
Walkers’ strategic reformulation of Sensations Thai Sweet Chilli crisps underscores its commitment to health-conscious innovation in snack offerings.
