Sephora is set to open a substantial new store in Liverpool One in early 2025, marking a key step in its UK growth strategy.
- The upcoming 6,727 sq ft store will feature Sephora’s own-brand products alongside renowned makeup lines such as Rare Beauty and Haus Labs.
- This expansion will introduce viral social media brands like Topicals and Glossier, offering a broad selection to consumers.
- The Liverpool store reflects Sephora’s strategic choice of locations that resonate with its brand values and customer demands.
- By the end of 2024, Sephora will have established seven stores in five UK regions, with further growth anticipated in 2025.
Sephora is poised to open a new store at Liverpool One in early 2025, as part of its ongoing expansion strategy throughout the UK. The upcoming 6,727 square feet retail space will bolster the brand’s footprint significantly, contributing to its aim of increasing accessibility to its wide array of products.
The Liverpool One store promises to offer an extensive selection from Sephora’s own-brand collection, complemented by popular makeup lines including Rare Beauty, Makeup by Mario, and Haus Labs by Lady Gaga. In addition to these, the store will house viral social media brands such as Topicals, Kayali, Glossier, and Glow Recipe, catering to a diverse range of beauty enthusiasts.
Sarah Boyd, the managing director of Sephora UK, stated that by the end of 2024, they will have opened seven new stores across five regions. She expressed enthusiasm for continuing this regional expansion into 2025, with Liverpool One being the first new store opening of the year. Boyd emphasised, “We have had immense demand from our fans in Liverpool to open a store in their city, and we are excited to open one in a city that embodies remarkable energy and boasts a rich and vibrant history that resonates with our brand values.”
The decision to open a store in Liverpool was part of a deliberate strategy, reflecting Sephora’s commitment to selecting locations that align with its brand essence. According to Boyd, the new Liverpool One unit aligns perfectly with their expansion plans, promising a memorable shopping experience that reflects the city’s energy.
Sephora’s commitment to delivering enchanting shopping experiences is evident in its store formats, which are designed to mirror the vibrancy of the locations they serve. The Liverpool One site will aim to attract both existing and new customers, reinforcing Sephora’s dedication to excellence in the UK market.
Sephora’s strategic expansion into Liverpool One underscores its commitment to growing its UK presence by aligning with vibrant local markets.
