Seraphine has embarked on an international growth journey with a strategic shift to multiple distribution centres (DC).
- The project kicked off in January 2023 as Seraphine outlined its long-term strategy for the next three to five years.
- Fran Pillar, Seraphine’s COO, detailed the brand’s approach to this transformation at a recent industry summit.
- The strategy aims to enhance supply chain efficiency and support global demand for maternity wear.
- This move positions Seraphine to capture more international market share and improve customer service.
In January 2023, Seraphine initiated a comprehensive project to drive international growth by adopting a multi-distribution centre (DC) strategy. This strategic approach was part of a broader three-to-five-year plan aimed at enhancing the brand’s global presence.
Fran Pillar, the Chief Operating Officer of Seraphine, shared insights into this transformative move during the Drapers Supply Chain Summit. Pillar emphasised how the multi-DC strategy is integral to meeting the increasing demand for maternity wear worldwide.
The adoption of multiple distribution centres is intended to optimise Seraphine’s supply chain operations. This is expected to lead to greater efficiency and reliability in delivering products to customers across different regions.
By decentralising their distribution model, Seraphine aims to better serve its international markets. This strategic positioning allows the company to more effectively capture market share and respond promptly to customer needs.
Seraphine’s strategic move underscores its commitment to improving customer service and operational efficiency. The multi-DC approach is a crucial component of their plan to support and sustain international development.
Seraphine’s shift to a multi-DC strategy represents a pivotal step in its ongoing international expansion efforts, enhancing both efficiency and customer service.
