Sergio Rossi has appointed Paul Andrew as its new creative director, anticipating a fresh vision for the brand.
- Berkshire-born Andrew studied design at Berkshire College of Art and Design and debuted his collection in London in 1999.
- Andrew’s track record includes a prestigious award from the CFDA and Vogue Fashion Fund in 2014.
- He joined Ferragamo in 2016 and advanced to overseeing all product categories by 2019.
- Andrew left Ferragamo in 2022 to relaunch his own brand, now assuming a pivotal role at Sergio Rossi.
Sergio Rossi, the esteemed Italian luxury footwear and accessories brand, has announced the appointment of Paul Andrew as its new creative director. This decision is anticipated to usher in a fresh and innovative vision for the brand, renowned for its Italian craftsmanship and legacy.
Paul Andrew, originally from Berkshire, is a design alumnus of the Berkshire College of Art and Design. He showcased his first collection at London’s Graduate Fashion Week in 1999, marking the start of his impressive career in footwear design.
In 2013, Andrew launched his own footwear brand, a significant milestone that led to him winning the prestigious $300,000 main prize from the Council of Fashion Designers of America and Vogue Fashion Fund in 2014, recognising his potential and creative prowess.
Andrew’s career ascended further when he joined Salvatore Ferragamo in 2016 as the design director for women’s shoes. By 2019, he had become the creative director overseeing all product categories, a role of significant responsibility and influence.
He exited Ferragamo in 2022, with a focus on revitalising his eponymous brand. His new role at Sergio Rossi is seen as a strategic move to enhance the brand’s innovative spirit while respecting its heritage.
Helen Wright, the CEO of Sergio Rossi, expressed her excitement about Andrew’s appointment, highlighting his innovative design skills and technical fluency. She noted his ability to understand diverse audiences and capture the essence of the modern woman through vibrant creativity.
Paul Andrew’s appointment is poised to drive Sergio Rossi towards a new era of innovation and craftsmanship.
