Snapchat is unveiling its new AR-driven concept, Snap Street, in East London this weekend.
- The immersive experience on Brick Lane features interactive shopping with brands such as Depop and Boots.
- Ely’s Yard will serve as the central venue, transforming into a unique indoor high street exhibit.
- Visitors can engage with Snapchat’s pioneering AR technology to experience products in an innovative way.
- The event, free to attend, promises to offer insights into the future of retail through augmented reality.
Snapchat is set to revolutionise the shopping experience by launching its new AR concept, Snap Street, this weekend. Located in East London’s Brick Lane, the endeavour aims to merge the excitement of fashion and beauty shopping with advanced augmented reality (AR) technology. Snap Street is designed to give users the opportunity to interact with renowned brands like Depop and Boots over the course of the two-day event, scheduled for 19th and 20th October.
The site chosen for this inventive showcase is Ely’s Yard, where the interior will be vividly transformed into an indoor high street. Incorporating Snapchat’s AR technology, the event plans to elevate conventional shopping by providing consumers with a digital means to view and interact with products, offering them a more detailed perception of items and a novel way to shop.
Depop’s segment of the event includes a claw machine game, allowing participants to win items promoting circular fashion. Additionally, the Snapchat x Depop AR mirror provides further engagement, allowing visitors a chance to interact with fashion pieces virtually. Boots features a stand where beauty brands such as Made by Mitchell, Beauty Crop, and Milk will be displayed, offering an augmented try-on experience via the Snapchat x Boots vanity mirrors.
Beauty enthusiasts are promised an exciting experience as makeup artists and hairstylists will be available on Saturday, 19th October, from 3 pm to 6 pm. This highlights the potential for AR technology to not only enhance retail experiences but also to foster personal styles through virtual tools.
Ben Wymer, Snapchat’s Director of Global Brand Experience, commented that the Snap Street initiative exemplifies how their cutting-edge AR technology allows consumers to visualise and experience products realistically, enhancing personal and brand retail engagements significantly. This initiative is set to pave the way for the future of experiential shopping on the high street.
Snap Street offers a promising glimpse into the integration of AR technology within the retail sector, enhancing consumer interaction with products.
