Sosandar, a prominent fashion brand, is expanding its retail footprint in the UK and Ireland.
- Sosandar launched new standalone stores in Chelmsford and Marlow, with a new opening in Newcastle planned.
- The brand is capitalising on strong demand in Ireland by partnering with Arnotts, an established department store.
- Both co-CEOs have expressed their gratitude for the positive reception from customers in the UK and Ireland.
- Sosandar’s move into Arnotts strengthens its presence in an upmarket retail environment.
Sosandar, a well-regarded fashion brand, is extending its retail presence by launching new physical stores in the UK and Ireland, marking a significant step in its growth strategy. The brand has recently opened standalone stores in the UK, specifically in Chelmsford and Marlow, and has signed a lease for an additional location in Newcastle, poised to continue this expansion trend.
This expansion in Ireland is facilitated through a collaboration with Arnotts, Ireland’s largest department store, known for hosting premium brands such as Longchamp and Barbour. Sosandar’s products, which have already seen considerable success online through Arnotts, will now be available to customers seeking a more personalised shopping experience in a physical setting. The move represents a strategic effort to translate online success into physical retail sales, enhancing accessibility for the Irish market.
The co-CEOs, Ali Hall and Julie Lavington, have expressed their appreciation for the warm welcome the brand received in Chelmsford and Marlow. They emphasised the strategic fit of Arnotts as a retail partner, highlighting its premium market positioning which aligns well with Sosandar’s high-quality offerings. ‘The reception since opening has been nothing short of fantastic and we are grateful to the people of Chelmsford and Marlow for giving us such a wonderfully warm welcome,’ they stated.
The collaboration with Arnotts not only leverages Sosandar’s online success but also enhances the brand’s visibility in a reputable retail environment. This partnership is significant, as it aligns Sosandar with other high-end brands, potentially attracting a discerning clientele and strengthening its market position in Ireland.
Sosandar’s strategic expansion into both the UK and Irish markets highlights its commitment to growth and customer engagement.
