Sports Direct has rolled out an exciting campaign featuring football icons ahead of the UEFA European Championship.
- The campaign includes notable players such as Conor Gallagher, Jordan Pickford, Rúben Dias, and Ian Wright.
- Commencing with a sunny Manchester scene, the ad captures the communal spirit leading up to the Euros.
- Named ‘football fever starts here’, it showcases a variety of football gear from leading brands.
- Sports Direct aims to engage fans by highlighting the integral role they play in the football experience.
Sports Direct has launched a vibrant summer campaign featuring renowned football stars to coincide with the UEFA European Championship, which starts on 14 June and runs until 14 July. This campaign, called ‘football fever starts here’, seeks to unify the nation and energise fans ahead of the tournament.
In an engaging advertisement set in a Manchester cul-de-sac, Jordan Pickford and Rúben Dias are depicted enjoying a barbecue under the sunny skies. This setting establishes a relaxed community atmosphere that is synonymous with summer football events. As the scene unfolds, football legend Ian Wright makes an entrance driving a branded ice cream van, adding a touch of nostalgia and excitement.
Continuing the lively theme, Conor Gallagher leads a team of footballers in a spirited match against a goalkeeper, further showcasing the dynamic nature of the campaign. The advertisement is not only a celebration of the event but also an implicit nod to community engagement through sport and leisure.
The campaign presents a selection of football footwear and apparel from well-known brands, including Adidas F50 football boots, the Adidas Fussballliebe football, England’s Nike Jersey, Nike’s Mad Brilliance Mercurial football boots, and Puma’s Future 7 football boots. These products are highlighted as essential gear for fans eager to support their teams during the Euros.
Ger Wright, the managing director of sports at Frasers Group, comments on the campaign’s timing amidst a significant summer for sports enthusiasts, as it coincides with both the Euros and the Olympics. He emphasises the campaign’s focus on fans, stating, ‘Amidst a massive summer of sport with both the Euros and Olympics, our ‘football fever starts here’ campaign captures the passion and energy of the tournament’s true heroes: the fans.’
The campaign underscores Sports Direct’s commitment to celebrating football and providing fans with the tools to fully engage with the Euros.
