Discover how to leverage TikTok Shop to enhance your sales strategies with expert insights.
- A new report predicts that social commerce sales will double to £16bn by 2028.
- Today’s webinar will feature speakers from Asos, Kaiia, and TikTok Shop, sharing key strategies.
- Jennifer Ember, Asos’s head of transformation, will discuss connecting with #FashionTok.
- Insights on TikTok Shop will be provided by Flavia Pfyffer von Altishofen, the head of fashion.
A new report from Retail Economics and TikTok highlights that the value of sales through social commerce is projected to double in the next four years, reaching approximately £16 billion by 2028. This significant growth underscores the increasing importance of incorporating social media platforms into retail strategies, particularly for those in the fashion industry.
Today’s Drapers Connects webinar aims to equip brands and retailers of various sizes with the knowledge needed to develop effective social commerce strategies. The session will provide actionable tips and expert advice, focusing on boosting sales through TikTok Shop.
Attendees will gain valuable insights directly from industry leaders. Flavia Pfyffer von Altishofen, head of fashion at TikTok Shop, will offer exclusive insider perspectives on how fashion businesses can thrive on this platform.
In addition to TikTok’s insights, Jennifer Ember, Asos’s head of transformation, will present on the evolution of Asos’s social strategy. She will delve into how the online retail giant successfully engaged with the #FashionTok community on TikTok, a crucial element in redefining their market reach.
Moreover, Qasim Akhlaq, CEO and co-founder of the womenswear brand Kaiia, will share his experiences as one of the first brands to join TikTok Shop. His perspective will provide practical examples of how brands can leverage new social channels for growth.
Today’s webinar offers indispensable insights into navigating the rapidly evolving landscape of social commerce.
