Leaders from Rixo, Hurr, and Baukjen discussed effective strategies at a recent summit.
- The panellists emphasised the importance of maintaining brand integrity and core offerings.
- Innovation and data insights were highlighted as key to Hurr’s platform success.
- Baukjen’s approach focuses on sustainable fashion and reducing waste.
- The growing momentum towards sustainable fashion was noted as exciting and encouraging.
At a recent industry summit, leaders from Rixo, Hurr, and Baukjen shared their insights on navigating success within the competitive fashion industry. The discussion centred around maintaining brand identity, leveraging data, and embracing sustainability.
Henrietta Rix, co-founder and CEO of Rixo, stressed the importance of staying true to the brand’s origins. Rixo continues to offer products that align closely with their original offerings, particularly in womenswear such as dresses. According to Rix, maintaining the brand’s core identity has been vital to its sustainable growth and profitability.
Lauren Roberts, Chief Operating Officer at Hurr, highlighted the company’s unique approach to innovation. By utilising a wealth of data from their peer-to-peer community, Hurr has managed to continuously evolve its offerings. Rather than focusing on a singular concept, the company thrives on constant innovation, which has proven contrary to conventional business advice yet successful for the platform.
Natalie Grant of Baukjen underscored a significant shift in the business’s philosophy towards sustainability. Recognising the environmental impact of the fashion industry, Baukjen sought to redefine their practices by designing products with longevity, shifting focus from high-volume production to meaningful, durable creations.
Rix expressed surprise at the rapid increase in sustainable fashion practices. Reflecting on past industry scepticism regarding sustainable materials, she noted that current trends show widespread adoption and enthusiasm for sustainability.
The insights shared by Rixo, Hurr, and Baukjen underscore the evolving strategies successful brands are employing in a challenging market landscape.
