Sweaty Betty is strengthening its retail presence with new store openings in both the US and UK, signalling a return to physical retail. The brand has introduced two new locations in Chicago and Washington DC, expanding its footprint across the United States.
- Sweaty Betty has opened its doors in Chicago’s Southport Avenue and Washington DC’s Georgetown, after previously closing its US stores in 2020.
- Expanding in the UK as well, the brand has added new stores in Cardiff, marking its debut in Wales, and in Stratford’s Westfield London.
- The openings are part of a broader strategy to connect with new communities and reinforce its global market presence.
- Founded in 1998 by Tamara Hill-Norton, Sweaty Betty now operates 85 stores in the UK, continuing its growth trajectory.
Sweaty Betty has taken significant steps to reestablish its bricks-and-mortar presence across the United States and the United Kingdom. In a strategic move, the brand has opened new retail locations in Chicago’s Southport Avenue and Washington DC’s Georgetown, marking a noteworthy return to the US market since the closure of its 12 stores in 2020. This expansion highlights the brand’s commitment to reviving its physical retail operations.
The decision to re-enter the US market represents a pivotal shift for Sweaty Betty. Following its initial entry into New York in 2013, the sportswear company experienced a setback with the closure of its US stores in 2020. Global Brand President, Melissa Mullen, expressed excitement about the new openings, stating these locations offer an opportunity to connect with vibrant communities and support active lifestyles.
In addition to its US endeavours, Sweaty Betty is reinforcing its presence in the UK, opening new stores in Cardiff and London’s Stratford. These outlets enhance the brand’s visibility and accessibility in key UK markets. Notably, the Cardiff store marks the brand’s first venture into Wales, indicating a continued commitment to local market penetration. Sweaty Betty now boasts an impressive total of 85 stores across the UK.
Founded by Tamara Hill-Norton in 1998, Sweaty Betty has consistently expanded its global footprint. The recent store openings align with a broader international growth strategy that focuses on both community engagement and market expansion.
Sweaty Betty’s strategic store openings underline its commitment to strengthening its market presence and engaging with diverse communities globally.
