Retailers are embracing technology to improve employee and customer experiences.
- Research indicates that a happy workforce leads to better customer satisfaction and profit.
- Despite the benefits, many organisations struggle with technology adoption.
- Effective communication tools are critical in modern retail environments.
- Personalisation through AI is key to enhancing the employee journey.
Retailers are increasingly leveraging technology to enhance both employee and customer experiences. A LinkedIn report suggests that 93% of employees would remain at a company longer if they felt individually valued. Companies that have high employee engagement can be up to 23% more profitable, reinforcing the importance of focusing on employee welfare.
Despite the advantages, many organisations face challenges in effectively adopting technology. Recent surveys reveal only 13% of employees are satisfied with their current work experience, and 49% feel their company is falling short of promised experiences. Organisations that understand the disruptive potential of technology are better positioned to thrive.
Communication is a cornerstone of a productive retail environment. With employees often working in shifts across various locations, effective communication tools are essential. Approximately 45% of workers feel more cohesive with their teams due to digital communication tools, yet ineffective communication still hampers productivity for nearly half of the workforce.
Data-driven insights are pivotal for informed decision-making in retail. However, research indicates a lack of trust in data among executives, with 75% hesitant to rely on data for decisions. Yet, those who do effectively use data analytics can drive better employee and consumer outcomes. This includes tracking sales targets and satisfaction scores to inform strategies.
Personalised experiences, powered by AI, are revolutionising the employee journey from hiring to retirement. AI can tailor learning and development paths, improving productivity and engagement by 57%. Technology aids in crafting personalised experiences, enhancing overall work life by offering structured, interactive learning opportunities.
Embracing technology in retail is essential for improving employee and customer experiences, leading to greater profitability and satisfaction.
