Ted Baker has reintroduced its UK online presence after a recent halt in operations.
- The new website offers a fresh selection of autumn and winter fashion for both men and women.
- Customers benefit from free shipping on larger orders and affordable next-day delivery options.
- International shipping updates remain pending, with the current focus on UK customers.
- The redesign aims to blend British style with an improved online shopping experience.
Ted Baker has re-established its direct-to-consumer online platform in the UK following a temporary suspension of services in August. This initiative marks a significant revival for the brand after it faced financial challenges earlier in the year, culminating in its collapse into administration in March.
The updated website, which launched on 15 November, showcases a variety of autumn and winter 2024 clothing and accessories for both men and women. The platform promises an enhanced shopping experience by offering free shipping on orders exceeding £150. For those preferring faster service, next-day delivery is available at a modest cost of £5.95. Currently, the service caters exclusively to UK customers, with a promise for international shipping updates to be announced in the future.
The management of Ted Baker’s website and its ecommerce operations in the UK, along with its design and manufacturing processes for men’s sportswear, golf, and denim, is handled by United Legwear & Apparel Co., an operating partner of Authentic, the owner of Ted Baker. In the United States and Canada, this partnership extends to wholesale and concession arrangements.
A representative from Authentic remarked that the new website aims to embody Ted Baker’s distinctive British charm and sophistication. The redesign focuses on sleek visuals and user-friendly navigation, making popular categories such as menswear, womenswear, and accessories more accessible and appealing to consumers.
Ted Baker’s revamped UK website signifies a strategic effort to revitalise its presence and reconnect with its customer base.
