In a strategic move, Tesco is set to reintroduce its F&F clothing line online, six years after closing its non-food website.
- The F&F clothing range will be integrated into Tesco’s newly launched marketplace on Tesco.com, enhancing its digital presence.
- This initiative marks the first availability of F&F products on Tesco’s website since the closure of Tesco Direct in 2018.
- The relaunch is spearheaded by Greg Bertrand, head of online for F&F, aiming to modernise Tesco’s ecommerce offerings.
- Tesco remains discreet about specific plans but emphasises ongoing improvements in its online services.
Tesco plans to reintroduce its F&F clothing line to the online market after a six-year hiatus. This strategic decision comes as Tesco aims to expand its digital footprint and offer customers a more comprehensive online shopping experience.
The F&F clothing range will be part of Tesco’s newly launched marketplace on Tesco.com, which was unveiled in June with 9,000 products across various categories such as garden, DIY, homeware, toys, and pet care. This integration is expected to enhance Tesco’s position as a convenient one-stop shop for consumers, offering a diverse array of products under one digital roof.
For the first time since the shutdown of Tesco Direct in 2018, customers will again have the opportunity to purchase F&F products directly through Tesco’s website. The closure of Tesco Direct was attributed to its lack of profitability, with the retailer citing high marketing and fulfilment costs as significant barriers.
Greg Bertrand, who was appointed as head of online for F&F, has been leading this relaunch. Bertrand’s leadership is focused on leveraging the digital marketplace to revitalise the F&F clothing segment, aligning with Tesco’s broader strategy to modernise its ecommerce offerings and meet evolving consumer demands.
While specific plans remain undisclosed, Tesco has stated that it continually seeks ways to enhance its online offerings. This cautious approach reflects its commitment to adapt and innovate in the retail sector, aiming to provide improved services for its customer base.
Tesco’s forthcoming relaunch of its F&F clothing line online highlights its strategic focus on enhancing digital offerings and diversifying its retail portfolio.
