Tesco is exploring artificial intelligence to offer better value to its customers.
- The AI will use Clubcard data to recommend healthier, cost-effective options.
- Suggestions will include waiting for deals and reducing food waste.
- AI will propose healthier alternatives based on shopping habits.
- The initiative aims to make shopping more efficient and economical.
Tesco, a leading supermarket chain, is planning to integrate artificial intelligence into its retail strategy. The use of AI is intended to provide customers with enhanced value by making informed suggestions based on their shopping habits.
The AI system will leverage data from Tesco’s Clubcard to recommend products that are not only affordable but also healthier. This approach aims to guide customers towards making more cost-effective and nutritious choices.
During a recent presentation at the FT’s Future of Retail event, Ken Murphy, CEO of Tesco, highlighted how AI could inform customers of upcoming deals. For example, it might suggest waiting an extra week to purchase an item that will soon be discounted.
Additionally, the AI will focus on reducing food wastage by advising customers on optimal purchase quantities. This feature is designed to help consumers purchase only what they need, thereby minimising waste.
In a bid to promote healthier eating habits, the AI can also alert customers if their purchase patterns show excessive intake of certain ingredients, such as sodium. It will recommend healthier alternatives to improve overall diet quality.
Tesco’s AI initiative represents a strategic move towards smarter, more sustainable shopping.
