Tesco is set to reintroduce its F&F clothing line online after a hiatus since 2018, using its website for sales.
- The digital relaunch is anticipated later this year, complementing Tesco’s existing online marketplace.
- Greg Bertrand, Tesco’s head of online for F&F, is overseeing this strategic move.
- Previously, F&F clothing was available on the Next online platform until earlier this year.
- The news follows the recent launch of F&F’s first homeware brand, expanding its product range.
Tesco is gearing up to relaunch its F&F clothing range online, marking the first opportunity since 2018 for customers to purchase these products directly from Tesco’s website. This development represents a significant step in enhancing Tesco’s digital presence and accessibility of its clothing line.
The relaunch is planned to take place later this year, alongside Tesco’s existing online marketplace. The marketplace, which debuted in June, offers a wide array of third-party products across various categories, including DIY, garden, homeware, pet care, and toys. This strategy aims to provide customers with more choices than what is traditionally available in-store.
Heading the online F&F initiative is Greg Bertrand, who previously led Tesco’s Whoosh rapid delivery service. His appointment as head of online for F&F underscores Tesco’s commitment to digital growth and customer convenience in the fashion sector.
The last time F&F clothing had an exclusive online presence was in 2016, integrated with the Tesco Direct site before it was shut down in 2018 due to unprofitability. For the past few years, F&F clothing has been accessible through Next’s online platform until January of this year, indicating a strategic shift back to in-house online management.
This announcement coincides with F&F’s recent introduction of their first homeware brand, diversifying their offerings with over 1,000 new products ranging from affordable décor to various home essentials. This move signifies F&F’s efforts to broaden its market appeal and product range.
Tesco’s relaunch of its F&F clothing online marks a strategic enhancement in its retail offerings and digital presence.
