Tesco is exploring AI to enhance shopping decisions with cost-effective and healthy options.
- CEO Ken Murphy unveiled plans to use AI for personalised product recommendations at a recent event.
- Tesco intends to leverage Clubcard data to guide shoppers towards more economical purchasing opportunities.
- The AI will also suggest healthier alternatives by monitoring individual consumption trends.
- A new facility aims to transform surplus food into animal feed, reducing both shopper and operational food waste.
Tesco’s CEO, Ken Murphy, has announced that the supermarket chain is investigating the use of artificial intelligence to improve customer shopping experiences by recommending more affordable and healthier products. This announcement was made during the Future of Retail event, highlighting the potential of AI to revolutionise retail practices.
By employing data from its Clubcard system, Tesco proposes to offer customers personalised advice on purchasing decisions, potentially nudging them to delay purchases for better deals. Murphy stated, “It can start nudging you to say if you wait another week to buy this, this is coming on deal.”
Furthermore, the AI system is designed to enhance the healthiness of customer purchases by suggesting alternatives for high sodium products. Murphy illustrated that AI could notify customers of their high sodium intake and recommend substitutions to lower it, effectively supporting heart health.
Tesco’s initiative is not only about individual health benefits but also encompasses broader objectives such as reducing waste. The company plans to introduce a facility capable of converting 1,000 tonnes of surplus food weekly into animal feed, reflecting its commitment to sustainable practices.
This strategic move signifies Tesco’s dedication to integrating technological advancements in retail, aiming to align with both economic and environmental goals by enhancing customer savings and reducing food waste.
Tesco’s exploration of AI reflects its commitment to providing value-driven and healthier shopping experiences while addressing sustainability.
