Tesco is preparing to relaunch its F&F clothing range online, a move long-anticipated since the closure of its non-food website in 2018.
- The relaunch is expected to take place later this year, integrating F&F with Tesco’s new marketplace.
- Greg Bertrand, Tesco’s head of Woosh, has been appointed to oversee the online reintroduction of the F&F fashion line.
- This development marks the first opportunity for consumers to shop F&F fashion directly from Tesco’s online platform since 2018.
- Tesco previously offered F&F clothing via the Next website after withdrawing from its own online non-food market.
Tesco is making strides to bring its F&F clothing line back to the online retail market, a move eagerly awaited since the discontinuation of Tesco Direct in 2018. The relaunch of F&F is anticipated to occur within the coming months, aligning it with Tesco’s newly established online marketplace. This initiative is set to provide a streamlined process for consumers wishing to purchase clothing directly from Tesco’s digital platform, reviving a service lost with the previous site closure.
Greg Bertrand, who currently heads Woosh at Tesco, has been appointed as the leader responsible for the online relaunch of the F&F clothing range. Having assumed his role earlier in the year, Bertrand’s leadership is expected to ensure a smooth transition and successful re-entry into the online fashion market. His appointment reflects Tesco’s commitment to enhancing its digital offerings and expanding its reach in the fashion sector.
Since the F&F clothing website became part of Tesco Direct in 2016, shoppers have sought alternative avenues for purchasing these garments. From 2019 until early this year, F&F fashion was accessible through the Next website, providing a temporary solution for consumers. With the upcoming relaunch, Tesco aims to recapture this segment of the market and offer customers a more direct and comprehensive shopping experience through its own platform.
Tesco has stated that continual improvements to its online offerings are a priority, and customers will be updated accordingly as these developments unfold. The reintegration of the F&F line signifies Tesco’s strategic move to reclaim its position in the non-food online retail market. Notably, this marks the first instance since 2018 that Tesco has directly offered its F&F clothing through an in-house e-commerce solution.
The relaunch of F&F clothing online signifies Tesco’s strategic effort to regain its footing in the digital retail space, enhancing customer access to its fashion offerings.
