The Body Shop is moving its headquarters to Brighton, a change described as a ‘significant cultural reset’.
- Previously, the head office was split between Littlehampton and London.
- The consolidation aims to foster an innovative and collaborative culture within the organisation.
- The new location will be at the Plus X Innovation Hub, near the University of Brighton.
- This move follows the company’s rescue from administration and acquisition by a new owner.
The Body Shop has unveiled plans to move its headquarters to Brighton in what is termed a ‘significant cultural reset’ for the company. Previously, operations were divided between Littlehampton and London, but now they will be under one roof for the first time in decades. This relocation is seen as a pivotal moment for the company as it undergoes transformation under new ownership.
The decision aligns with The Body Shop’s strategy to cultivate an innovative and collaborative culture. CEO Charles Denton emphasises this movement as essential for rebuilding and reimagining the future of the brand. Denton stated, “As we work to rebuild and reimagine the future of our brand, it’s essential we foster an innovative and collaborative culture to make this next stage in the journey possible.”
The new headquarters will be situated at the Plus X Innovation Hub, adjacent to the University of Brighton. This location is described as an ecosystem of innovative businesses driven by a collective mission to promote positive change globally. The proximity to such a vibrant environment underscores the company’s commitment to aligning with forward-thinking, sustainable practices.
Moreover, the relocation provides the potential for expansion, as The Body Shop already occupies an office within the building and has the option to expand further as its workforce grows.
This strategic move comes after the company was rescued from administration in September, safeguarding 133 stores. The acquisition was led by former Molton Brown boss as part of a consortium involving British cosmetics tycoon Mike Jatania, marking a new chapter in the retailer’s history.
The Body Shop’s relocation to Brighton signifies a new strategic direction aimed at fostering innovation and collaboration.
