The Entertainer has achieved a remarkable expansion by opening over 850 toy concessions within Tesco stores across the UK and Ireland.
- Within just eight months, The Entertainer established its presence in 861 large Tesco outlets.
- The rollout involved the delivery of over 4.5 million toys to keep the concessions well-stocked.
- The expansion enhances The Entertainer’s retail footprint, making it more accessible than any other toy retailer in the region.
- A new distribution centre was pivotal in supporting this rapid growth and meeting increased demand.
The Entertainer, a prominent toy retailer, has achieved a significant milestone by incorporating over 850 shop-in-shop toy concessions within Tesco stores across the UK and Ireland. This expansion was accomplished in a relatively short span of eight months, indicating the retailer’s swift strategic execution in growing its market presence.
With this expansion, The Entertainer now operates within 861 large Tesco stores, establishing a pervasive presence. This development involved the delivery of more than 4.5 million toys, ensuring that each concession is well-equipped to meet consumer demands. The scale and speed of this rollout underscore the retailer’s operational efficiency and commitment to widening its customer reach.
The Entertainer’s expansion through Tesco stores positions it as the toy retailer with the most widespread presence in the UK and Ireland. This strategic partnership significantly enhances its retail footprint, bringing over 90% of UK shoppers within easy access to its extensive toy offerings.
Integral to this successful rollout was the opening of a new distribution centre. This facility has played a crucial role in replenishing stock for the concessions, enabling the retailer to meet the increased customer demand generated by its rapid expansion.
Andrew Murphy OBE, CEO of The Entertainer Group, acknowledged the collective effort behind this achievement, highlighting the importance of the partnership with Tesco. He noted the move as a substantial step in expanding their unique retail solution, with plans to explore further partnerships both domestically and internationally.
The Entertainer’s collaboration with Tesco marks a significant expansion in its retail strategy, setting a new standard in accessibility and customer reach.
