The Entertainer humorously critiques John Lewis’ pricing strategy, sparking social media buzz.
- John Lewis’ ‘Never Knowingly Undersold’ campaign attempts a comeback with updated technology.
- Despite efforts, John Lewis struggles to match The Entertainer’s prices on certain products.
- The Entertainer’s social media post highlights a specific price discrepancy in toys.
- John Lewis experiences a surge in online traffic following campaign relaunch.
Recently, The Entertainer, a notable toy retailer, amused followers on social media by poking fun at John Lewis’ pricing strategy. The playful critique revolved around John Lewis’ attempt to match The Entertainer’s competitive prices under its ‘Never Knowingly Undersold’ pledge, which was recently relaunched with modern technology. The social media post featured a specific example where John Lewis’ pricing fell short of The Entertainer’s, showcasing the Disney Wish Asha of Rosas Doll and Travel Pack priced at £6 at The Entertainer compared to John Lewis’ £9.60 offering.
John Lewis’ ‘Never Knowingly Undersold’ campaign, initially shelved in 2022 due to inefficiencies, has been rejuvenated with technological advancements. John Lewis’ CEO, Peter Ruis, acknowledged the previous version’s shortcomings, highlighting outdated price-checking methods such as manual comparisons. To modernise this initiative, John Lewis has incorporated AI technology developed by Quicklizard, aiming for real-time and accurate price matching.
The Entertainer’s social media post not only drew attention to its own competitive pricing but also pointed out the challenges John Lewis faces in matching these prices despite the technological upgrade. The post, which gained traction on X (formerly Twitter), included the quip: “Apparently some guy called John thinks he can match our prices?” followed by a cheeky emoji, effectively engaging their audience.
In response to the renewed pricing strategy, John Lewis reported an exceptional customer response. According to Peter Ruis, the store witnessed a notable increase in site visits, boasting 55,000 more organic visits daily since the campaign’s revival. Ruis remarked on the heightened consumer interest across various product categories, indicating a successful initial reception despite some hiccups in price matching.
The Entertainer’s light-hearted social media commentary underscores the competitive nature of retail pricing, highlighting John Lewis’ ongoing efforts to meet modern retail challenges.
