The annual Christmas windows competition invites UK and Irish fashion independents to showcase their creative visual merchandising.
- This event highlights the creative display designs of independent fashion retailers.
- Participants stand the chance of having their winning designs featured in a prominent fashion publication’s January issue.
- A previous winner cleverly utilised fabric scraps to create an engaging community-focused display based on the 12 Days of Christmas.
- Submissions must include high-resolution photos of the display from various angles and details of the store’s location.
The Christmas windows competition provides a platform for independent fashion retailers across the UK and Ireland to exhibit their visual merchandising talents. In this initiative, participants are encouraged to send in their best window designs, highlighting their creativity and ingenuity.
One such entrant is The Dressing Room in St Albans, which has already submitted images of its remarkable display featuring oversized paper baubles and fairy lights. Their display aims to perfectly complement the party season occasionwear showcased in their store.
The competition not only offers publicity but also motivation for retailers to enhance their visual presentation. Last year’s winner, Jane Young from Newark-on-Trent, was celebrated for an imaginative use of fabric scraps to depict the 12 Days of Christmas, engaging the community with daily reveals of popular festive motifs.
Highly commended in the previous year was McElhinneys in Ballybofy, County Donegal, with a display themed ‘The Land of Awe and Wonder’, inspired by fantasy and sci-fi films. Their creative take added a unique dimension to their visual merchandising.
Entrants must submit their photos along with shop details by 23 December. The opportunity to be featured in a leading fashion publication is a significant incentive for retailers to participate.
This competition inspires creativity and offers valuable exposure for independent fashion retailers participating in the Christmas window displays.
