The Very Group unveils a cutting-edge retail media proposition, Very Media Group.
- This move follows a 12-year partnership with SMG, enhancing brand connectivity and consumer insight.
- Collaboration with Criteo’s commercial media platform enables advanced digital shelf access.
- Jessica Myers emphasises the power of data and connectivity for brand partners.
- SMG’s CEO highlights the efficiency and performance measurement potentials in the new venture.
The Very Group has announced its latest retail media venture, Very Media Group, in collaboration with the independent retail media operator, SMG. This initiative seeks to enhance brand connectivity and consumer insights by leveraging a 12-year strategic partnership with SMG.
A notable development is the integration of advertising company Criteo’s commercial media platform, expanding brands’ access to The Very Group’s digital shelf. This integration enables brands to tailor campaigns precisely to customer needs, thereby driving increased sales and fostering stronger brand partnerships.
Jessica Myers, the chief customer officer at The Very Group, expressed her excitement about the launch of Very Media Group. She highlighted the company’s extensive in-house expertise, substantial data assets, and creative capabilities. Myers stated, ‘Now, we’re bringing them together alongside industry-leading partners to give brands even better access and connectivity to families in the UK and Ireland.’
Myers also underscored the transformative power of data, remarking that through Very Media Group, brand partners can significantly enhance their media strategies. This development represents a substantial advancement in retail media, offering both The Very Group and its partners new opportunities for growth and innovation.
Sam Knights, CEO of SMG, highlighted the importance of this collaboration as a foundational client of SMG. He pointed out that The Very Group distinguishes itself with a diverse range of brands, encompassing sports, electronics, home goods, beauty, fashion, and toys. Knights praised the partnership for its potential to enable brands to craft engaging campaigns with exceptional efficiency while offering robust performance evaluation through SMG’s proprietary software, Plan-Apps.
The Very Group’s strategic partnership with SMG and integration with Criteo’s platform marks a significant advancement in retail media, offering enhanced connectivity and insights for brand partners.
