The launch of KC Global Partnerships marks a strategic move in the talent and partnerships sector.
- KC Global Partnerships, founded by Umar Kamani and Naomi Campbell, is located in Dubai.
- The agency aims to forge connections between talents, brands, and celebrities.
- Key appointments include Amy Simon as PR Director and Sufeena Hussain as Partnerships Director.
- This venture follows Kamani’s recent return to PrettyLittleThing as CEO.
Umar Kamani, founder of PrettyLittleThing, and renowned supermodel Naomi Campbell have embarked on a new business venture, establishing a talent and partnerships agency in Dubai, aptly named KC Global Partnerships. This initiative is strategically positioned to leverage the thriving environment of Dubai to drive synergies between various talents, brands, and celebrities.
The agency’s strategic operations are spearheaded by two notable directors. Amy Simon assumes the role of Director of PR, bringing with her extensive experience from her tenure as global head of PR and talent at PrettyLittleThing, where she played a pivotal role in expanding the etailer into major markets like the US and France. Sufeena Hussain, with over two decades of expertise in brand strategies across the Middle East and North Africa, joins as Partnerships Director. Her previous role as regional head at PrettyLittleThing from 2020 to 2023 has equipped her with the necessary insights for enhancing brand collaborations within the agency.
Naomi Campbell articulates the significance of Dubai, highlighting its position as a global hub for talent, innovation, and brand development. She stresses the importance of fostering meaningful relationships that lead to success and create opportunities in the region. Equally optimistic, Kamani envisages the potential to reshape interactions between talent and brands, aspiring to nurture authentic partnerships that deliver substantial value for all involved parties.
This venture coincides with Umar Kamani’s return to PrettyLittleThing, a role he previously resigned from in 2023. His departure was followed by a commitment to reconnect with customers and enhance service offerings, including the reinstatement of free returns for royalty members. The timing of this new initiative suggests Kamani’s strategic vision for innovation and growth within both his personal and professional endeavours.
KC Global Partnerships is poised to transform the talent and brand interaction landscape, aligning with Dubai’s dynamic market potential.
