Victoria’s Secret is set to launch a new store in Glasgow Fort, introducing a fresh retail concept in autumn 2024.
- This will be Victoria’s Secret’s second standalone store in Scotland, heralding a new design approach.
- The store is part of significant developments at Glasgow Fort, which saw 24 new leases, including prominent brands.
- A joint venture with L Brands and Next supports the operation of all Victoria’s Secret’s UK and Ireland stores.
- Victoria’s Secret aims for inclusivity and empowerment through its latest retail space.
Victoria’s Secret is poised to introduce an innovative store concept at Glasgow Fort, opening in autumn 2024. This new retail space is expected to offer a unique shopping experience, aligning with Victoria’s Secret’s vision of inclusivity and empowerment.
The Glasgow Fort location will become Victoria’s Secret’s second standalone store in Scotland, marking an important step in the brand’s expansion within the region. This move reflects a strategic commitment to growth, with Scotland playing a pivotal role in the company’s retail plans.
The retail park, Glasgow Fort, has been undergoing substantial developments, having agreed upon 24 new store leases over the past year. This includes the introduction of popular brands such as Mango, Primark, Adidas, and Zara. The park has reported its highest footfall to date in 2023, recording 16 million visitors.
Established in 2020, the partnership between L Brands and high street retailer Next has been instrumental in managing Victoria’s Secret stores across the UK and Ireland. This joint venture oversees 18 standalone stores and six shop-in-shops within Next, highlighting an extensive retail footprint.
Victoria’s Secret’s new store is designed to be inviting and to continue the brand’s mission of uplifting women globally. Head of Retail, Daniel Cook, expressed enthusiasm about joining the Glasgow Fort portfolio, emphasising the brand’s commitment to offering an inclusive and empowering environment.
The new Victoria’s Secret store at Glasgow Fort represents a strategic expansion and a commitment to delivering empowering retail experiences.
