Virgin Wines has partnered with Ocado, expanding wine accessibility.
- Ocado customers now access 50 exclusive Virgin Wines.
- Individual bottles available for the first time through Ocado.
- Jay Wright highlights evolving consumer wine preferences.
- Ocado excited about offering a diverse wine selection.
Virgin Wines has entered a strategic partnership with Ocado, an online grocery retailer, to expand its reach and provide Ocado customers with access to 50 exclusive wines from the Virgin Wines portfolio. This collaboration marks a significant development as it allows for individual bottle purchases, a first for Virgin Wines, which were previously available only in multi-bottle cases or to Virgin Wines customers.
Jay Wright, CEO of Virgin Wines, expressed confidence in the partnership’s potential. He emphasised that Virgin Wines has established long-term relationships with a vast network of independent winemakers globally. Wright noted that the collaborative effort aims to create a unique and constantly evolving range that meets diverse customer needs, appealing to both seasoned wine enthusiasts and newcomers alike.
Vanessa Pearson, trading manager for beers, spirits, and wines at Ocado, indicated that their customer base appreciates the convenience of adding wine to their weekly shopping. She remarked on Ocado’s advantage in offering a wide variety as they are not limited by shelf space as traditional supermarkets are, enabling them to swiftly adapt to trends and consumer preferences.
The introduction of this exclusive collection is seen as an exciting opportunity by both companies. Pearson highlighted the exceptional quality of the wines and their unique contribution to Ocado’s range. Both Virgin Wines and Ocado anticipate positive customer feedback as they unveil this distinctive selection.
This partnership illustrates an innovative approach to wine retail, enhancing consumer choice and convenience.
