Waitrose announces the promotion of Nicola Jones to wine trading manager as it prepares for festive wine launches.
- Nicola Jones will assume her new role on 13 October after 13 years in Waitrose’s commercial and trading team.
- Jones brings extensive experience to her new position, having recently served as a category manager.
- Her appointment coincides with several new product launches, including the Blueprint, Love & Found and No.1 ranges.
- Waitrose aims to maintain product innovation and growth during the busy Christmas season, leveraging Jones’s expertise.
Waitrose has announced the promotion of Nicola Jones to the position of wine trading manager as the supermarket readies itself for the introduction of new festive wine brands. Nicola will officially take on her new responsibilities from 13 October, having dedicated 13 years to the retailer within its commercial and trading team. Her most recent role was as a category manager, showcasing her adeptness in category management and strategic planning.
Jones joins the wine division amidst a series of exciting new product developments across Waitrose’s Blueprint, Love & Found, and No.1 ranges. As she steps into her new role, her insights and experience are seen as pivotal to driving the department’s growth forward. Jones expressed her enthusiasm, stating, “I am truly honoured to join such a talented team of experts in a category that I am deeply passionate about, especially at a time when we have incredible opportunities to drive growth.”
Pierpaolo Petrassi, the master of wine and head of beer, wine and spirits at Waitrose, further highlighted the significance of Jones’s appointment. “As we enter the busy Christmas period, we have some really exciting newness landing in Blueprint, Loved & Found wines as well as our No.1 range and are working hard with our trusted suppliers to keep the magic and innovation that we are famous for,” he remarked.
Earlier this year, Waitrose introduced its first fully chilled beer, wine, and spirits department as part of the refurbishment of its Finchley Road store. This development is expected to complement the new wine initiatives led by Jones and her team, supporting the retailer’s commitment to innovation and customer satisfaction.Waitrose currently offers an impressive selection of over 2,100 wines, beers, and spirits, underscoring its reputation as a leading purveyor in the market.
Nicola Jones’s promotion marks a promising chapter for Waitrose, driving product innovation and growth in the wine sector this festive season.
