Waitrose has unveiled a fresh advertising campaign featuring the pop group S Club to promote its No.1 range.
- The advert, showcased on social media, is a collaborative effort with remixes by Jax Jones.
- S Club members are seen dancing in a newly opened Waitrose store, aligning music with brand promotion.
- The campaign supports the relaunch of Waitrose’s premium line, with 200 new and improved products.
- Social media users have praised the advert, enhancing its public reception.
In a strategic move to enhance visibility, Waitrose has launched a new advertising campaign featuring the renowned pop group S Club. This campaign aims to spotlight the supermarket’s premium No.1 range, known for its high-quality offerings.
The advert, shared widely on social media platforms, showcases S Club members Tina Barrett, Jon Lee, Bradley McIntosh, Jo O’Meara, and Rachel Stevens. They are depicted dancing in the aisles of Waitrose’s newly opened Finchley Road store, set to a remixed version of their hit song ‘You’re My Number One’ by Jax Jones.
Following their performance, the group enjoys a meal featuring the No.1 range’s selections, after which they leave the store with Waitrose bags filled with products. This imagery strongly aligns the premium range with the nostalgic charm of S Club’s music, aiming to create a memorable connection for viewers.
The advert is part of a broader initiative to revive and promote the No.1 range, which now boasts 200 updated and enhanced products. Last week, Waitrose introduced a series of out-of-home advertisements (OOH) that depict customers prioritising the premium range over mundane daily tasks, reinforcing the brand’s motto ‘No.1 always comes first’.
The innovative use of a beloved music group coupled with modern marketing techniques has resonated well with audiences. Social media traction has been notably strong, with users complimenting the campaign’s creativity and nostalgic appeal.
The campaign successfully combines nostalgia and product excellence, enhancing Waitrose’s brand presence and customer engagement.
