White Stuff is set to open its inaugural airport store at London Gatwick in November, marking a strategic expansion in its retail operations.
- The new store is located in the North Terminal’s departure lounge and spans 1,044 square feet.
- White Stuff’s latest opening is a part of its broader transformation strategy, aiming to expand its presence across various locations in the UK.
- Customers will benefit from a new mobile payment system, enhancing their shopping experience by allowing payments throughout the store.
- Gatwick’s North Terminal has undergone a significant £10m redevelopment, welcoming White Stuff into its revamped retail offering.
White Stuff, a retailer known for its distinct design and high-quality fabrics in men’s, women’s, and children’s wear, is expanding into the travel retail market by opening its first airport store. This novel venture will take place in the North Terminal’s departure lounge at London Gatwick Airport, with doors expected to open in November. The store covers an area of 1,044 square feet, offering travellers a curated selection of White Stuff’s fashion offerings.
This expansion is a component of White Stuff’s transformation strategy, which includes eight new openings or relocations across the United Kingdom this year. Locations range from city centres and shopping malls to retail parks and now an airport, showcasing the brand’s commitment to growing its reach. The strategic move aims to introduce White Stuff to a broader audience, particularly those who may not have experienced the brand before.
A key feature of this new venue is the integration of a mobile payment system, designed to enhance customer convenience by enabling transactions from anywhere within the store. This innovation aligns with contemporary retail trends focusing on seamless and efficient customer service.
Tracey Verghese, White Stuff’s trading director, expressed enthusiasm for this new milestone, highlighting the brand’s intent to engage with millions of travellers passing through Gatwick each year. Verghese noted, ‘Our unique designs and quality fabrics will be a great addition to London Gatwick’s portfolio of brands.’
Bozena Stoiceva from London Gatwick welcomed the addition of White Stuff, acknowledging the airport’s comprehensive redevelopment with over £10m invested in aesthetic and functional enhancements. These include contemporary seating, flooring, and greenery inspired by West Sussex’s natural landscape, all aimed at enriching passenger experience.
With this opening, White Stuff adds to its network of 123 shops and 54 concessions nationwide, signifying the brand’s robust presence and continued growth in the UK market.
The opening of White Stuff’s first airport store at Gatwick highlights its strategic growth and commitment to expanding its retail footprint.
