Woolmark has announced the launch of Woolmark+, a comprehensive initiative aimed at transforming the wool industry towards sustainability while enhancing the welfare of supply chain workers.
- Thirteen science-based strategies have been outlined as part of the programme, targeting emission reduction, regenerative practices, and productivity enhancements.
- The programme includes existing and forthcoming strategies, with some initiatives, such as recycled content specification, already in place.
- A unique insetting scheme is being established, linking woolgrowers with global brands to achieve emission targets using nature-based solutions.
- The initiative emphasises being ‘nature positive’, focusing on biodiversity recovery and support for woolgrowers transitioning away from mulesing.
Woolmark has introduced Woolmark+, an ambitious roadmap designed to guide the wool industry towards sustainable practices. This initiative not only aims to advance the wool industry’s sustainability but also addresses the livelihoods of individuals within the supply chain. Thirteen science-based initiatives form the backbone of this programme, focusing on regeneration, emission reduction, and productivity enhancements.
In the current phase, seven strategies have already been implemented, with the recycled content specification being launched in July. Woolmark plans to introduce additional strategies later. This comprehensive approach plans to support partners throughout the supply chain, strengthening the ties between woolgrowers, brands, and other stakeholders involved.
A notable feature of the programme is its insetting scheme. As defined by the World Economic Forum, insetting involves nature-based solutions such as reforestation and regenerative agriculture, distinguishing it from carbon offsetting. This scheme will connect woolgrowers with global brands that aim to meet emission targets through these on-farm activities. Funding for these initiatives will stem from a combination of direct and collaborative investments, adding to the AUD$16 billion (£8.3 billion) already allocated towards global environmental stewardship activities.
Another crucial aspect of Woolmark+ is its commitment to being ‘nature positive’. This approach goes beyond achieving net-zero emissions, aiming instead to halt and reverse nature loss by 2030 from a 2020 baseline. Benefits of this approach include biodiversity recovery, new livelihood opportunities, and a shift from a ‘carbon tunnel vision’. John Roberts, managing director of Woolmark, highlighted the critical role of Australian woolgrowers, who manage over 65 million hectares of land, in this global transition.
Animal welfare practices have also come under scrutiny with this initiative. Mulesing, the removal of excess skin to prevent flystrike, has faced criticism despite its necessity in certain climates. Woolmark is actively exploring alternative methods to address flystrike, supporting woolgrowers in adopting best practices and reducing dependence on mulesing.
The programme emphasises the importance of recognising the role of woolgrowers and supporting them in enhancing biodiversity, establishing itself as a key player in the global move towards sustainable agriculture.
Woolmark+ represents a significant step forward in sustainable agriculture, integrating scientific innovation and nature-based solutions to support both environmental and economic goals.
