Trident Fitness, based in Somerset, is set for significant expansion following a substantial financial investment. Owner Craig Stephens has secured £200,000 to enhance the chain’s capabilities and set up a new location in Yeovil.
This funding will facilitate the development of existing operations and allow Trident Fitness to increase its membership capacity and foster brand recognition. The Yeovil gym marks the chain’s third site, building on the earlier expansions in Bridgwater and Weston-super-Mare.
Trident Fitness, under the leadership of Craig Stephens, who began operations in Bridgwater in 2019, has experienced rapid growth. The original facility was expanded during the pandemic, showcasing resilience and strategic positioning. This early success set the stage for further developments across Somerset, with Stephens doubling the space by acquiring an adjacent unit early on.
The investment also aims to bolster the sales of Trident-branded gym equipment, contributing to an expected revenue increase. Stephens envisions expanding membership from 1,300 to 1,500 members with the new Yeovil location.
: 59 0em; text-align: left; {2em}
The new funding has enabled Stephens to visualise a comprehensive growth strategy, encompassing both facilities and products. “To treble the size of the Trident chain by opening our third gym in less than five years is a fantastic achievement,” Stephens stated.
These initiatives not only promise to enhance the brand’s footprint but also provide additional revenue streams, ensuring long-term sustainability.
The planned expansions and product enhancements will likely bolster Trident’s market presence, potentially setting new standards for fitness enterprises in Somerset.
Trident Fitness is poised for rapid growth, supported by strategic investments and partnerships. This expansion not only strengthens its market position in Somerset but also lays the foundation for future ventures, ensuring long-term success for both the brand and its customers.
