Sosandar is expanding its presence by partnering with the iconic Irish department store Arnotts. This partnership marks the first ever in-store shop for Sosandar in Dublin.
The partnership aims to enhance Sosandar’s engagement with Irish customers, building on the strong demand for its products.
Sosandar, a renowned UK fashion label, is extending its retail footprint through in-store concessions within Arnotts, a prestigious department store in Dublin. This strategic move is aimed at fostering stronger connections with its consumer base in Ireland. The Cheshire-headquartered company, which is listed on the London Stock Exchange, has observed a robust demand for its apparel in Ireland, prompting the establishment of a flagship concession in Dublin’s renowned shopping destination.
Situated on Henry Street in the heart of Dublin, Arnotts is part of The Selfridges Group, which also includes Brown Thomas department stores. This prime location is expected to attract significant footfall, enhancing visibility for Sosandar’s offerings. Arnotts’ reputation as an upmarket department store aligns well with Sosandar’s high-quality product range, promising a fruitful collaboration.
Co-CEOs Ali Hall and Julie Lavington expressed their excitement about the Arnotts partnership, noting that Arnotts is well-suited to showcase Sosandar’s high-quality products. They highlighted that their products were well-received online with Arnotts, and they are now eager to offer Irish customers a more personalised in-store shopping experience.
The business recorded a narrowed annual loss of £300,000, following a robust second-half performance. This culminated in a pre-tax profit of £1m, underscoring the company’s solid financial footing and growth potential.
The launch in Gateshead’s Metrocentre is anticipated to build on this momentum, providing more opportunities for customer engagement and brand growth. Sosandar is strategically positioning itself to maximise its physical retail presence during the crucial holiday season.
Sosandar’s partnership with Arnotts signifies a major milestone in its expansion strategy. The company’s move into physical retail, supported by its solid financial performance, sets the stage for continued growth and customer engagement.
With a strong foothold in both online and physical retail, Sosandar is well-positioned to capitalise on its growing popularity. The collaboration with Arnotts is expected to enhance the brand’s visibility and appeal in the Irish market.
Sosandar’s alliance with Arnotts is a pivotal step in its strategic growth, reflecting the brand’s commitment to enhancing customer experience through physical retail presence.
With ongoing expansions and solid financial performance, Sosandar is poised to further solidify its position in the fashion industry.
