St Austell Brewery has expanded its portfolio by acquiring The Bell at Broadway, a historic Somerset pub. This strategic acquisition now brings their total to 122 leased and tenanted pubs.
The acquisition aligns with the brewery’s goals of enhancing regional presence and embracing venues with community significance.
Expansion of St Austell Brewery’s Portfolio
St Austell Brewery, renowned for its Tribute pale ale, has strategically enhanced its pub collection by acquiring The Bell at Broadway, a historical establishment located in Somerset. This acquisition brings the brewer’s total number of leased and tenanted pubs to 122, alongside the direct management of 44 pubs across the West Country. The move aligns with the company’s commitment to expanding its presence across the region.
The Bell at Broadway: A Remarkable Venue
The Bell at Broadway is a distinguished 17th-century inn, situated a few miles from Ilminster. It stands as a testament to local hospitality, featuring a bar, restaurant, and a wood-fired pizza oven, complemented by a beer garden and six ensuite bedrooms. Robert Doak, the previous owner, undertook a major renovation in 2018, enhancing the pub’s historic charm.
Kevin Georgel, Chief Executive of St Austell Brewery, expressed enthusiasm for the acquisition, stating, “We are committed to growing our pub estate through acquiring pubs that fit our ethos of quality experiences.” He highlighted the pub’s excellent reputation and community involvement as key factors in the decision.
The Future Under St Austell Brewery
Robert Doak described the sale as a “difficult decision” but expressed optimism for the pub’s future under St Austell Brewery’s stewardship. The brewery plans to maintain The Bell’s community-focused ethos while seeking a business partner to manage day-to-day operations.
St Austell aims to ensure a seamless transition, working closely with Doak to preserve the pub’s unique identity. The brewery’s dedication to quality and community integration signals a promising future for The Bell and its patrons.
Both Doak and Georgel acknowledge the pub’s potential, envisioning a continued legacy of welcoming service and community engagement.
St Austell Brewery’s Financial Success
St Austell Brewery’s acquisition occurs amid a broader context of financial growth. Recently, the brewery reported record revenues and increased profits, attributing success to strong demand for its brands like Proper Job and Tribute. Despite economic challenges in the hospitality industry, St Austell has managed to thrive.
By sustaining its growth strategy, the brewery reinforces its market position while navigating a competitive landscape. The acquisition of The Bell at Broadway is part of a larger plan to enhance its foothold in the South West region.
Commitment to Community and Quality
St Austell Brewery is committed to maintaining the community-centric spirit of The Bell at Broadway. Kevin Georgel emphasized the importance of acquiring venues that align with the brewery’s values of quality and experience.
The Bell’s strong local following is a testament to its significance; under the brewery’s ownership, the pub is expected to maintain its role as a community hub. The acquisition is not just a business transaction but a pledge to uphold and enrich community traditions.
St Austell’s approach ensures The Bell continues to thrive, offering patrons an inviting atmosphere alongside its renowned ales.
Celebrating a New Chapter
Robert Doak reflects positively on his tenure, acknowledging the hard work and fun involved in building The Bell’s reputation. He is confident that St Austell Brewery will continue to respect and enhance the pub’s legacy.
The brewery intends to work collaboratively with the existing team to support an effective transition. This ensures continuity in service and the preservation of the pub’s distinctive ambiance.
Doak’s close relationship with the brewery underscores a shared vision for The Bell, marking an exciting new chapter in its storied history.
A Testament to Strategic Growth
St Austell Brewery’s acquisition of The Bell at Broadway underscores its strategic growth ambitions. By adding a venue with a strong heritage and community ties, the brewery demonstrates its commitment to fostering regional connections.
The acquisition represents a blend of historical appreciation and forward-thinking business strategy, ensuring the brewery’s sustained success and influence. Such moves highlight the brand’s dedication to quality and community.
St Austell Brewery’s acquisition of The Bell at Broadway exemplifies a blend of tradition and strategic growth, promising a vibrant future for the pub.
The Bell, under the stewardship of St Austell, is set to continue delivering quality experiences to its community.
