As the UK workforce gradually returns to the office post-COVID, smart workwear is experiencing a significant revival. Over the past six months, sales of tailored trousers have risen by an impressive 63%, while waistcoats and woven tops have surged by 163%, according to leading retailer John Lewis.
The demand for office-appropriate footwear is also on the rise, with sales of smart shoes, including loafers, Mary Janes, and ballet pumps, doubling over the past year. This trend reflects a growing desire among workers to elevate their office wardrobe while still maintaining comfort.
One standout product has been the £59 Mary Jane, a classic flat shoe with a buckle. Its popularity has soared, with enough pairs sold to line London’s Oxford Street three times over. According to a John Lewis spokesperson, “While trainers remain our top sellers, there is no doubt that our customers are looking to elevate their office fashion. Sales of smart flats have almost doubled, with people seeking stylish yet comfortable footwear options.”
A Shift in Office Fashion
The COVID-19 pandemic led to a dramatic shift in work habits, with a large portion of the UK workforce embracing remote working. According to the Office for National Statistics, around 44% of British workers spent some time working remotely in 2023. As a result, many employees became accustomed to more casual and relaxed work attire during the pandemic.
Now, with hybrid working models becoming the norm, employees are attending the office less frequently. When they do, many are keen to make more of an effort, leading to a resurgence in demand for smart, tailored workwear. However, today’s office outfits are not necessarily the same as pre-pandemic styles. Rather than reverting to the traditional “suited and booted” look, people are blending elements of comfort with professional fashion. This includes pairing tailored trousers with comfortable loafers or waistcoats with casual woven tops.
The Rise of Hybrid Fashion
The growing popularity of hybrid working has had a notable influence on fashion trends. With employees splitting their time between the office and home, there’s a shift towards versatile pieces that strike a balance between smart and comfortable. Office workers are increasingly opting for tailored trousers and stylish flats to project a professional image without sacrificing the comfort they enjoyed while working from home.
John Lewis has observed that this demand for more flexible and adaptable clothing reflects a broader trend towards hybrid fashion, with shoppers seeking outfits that can transition from work to casual settings effortlessly.
As more people return to the workplace, smart workwear is expected to continue its resurgence, with both established retailers and new brands likely to cater to this evolving demand for comfortable yet stylish office attire.
