WebPurify has announced the appointment of Ailís Daly as its new Head of Trust & Safety for the EMEA region, marking a significant expansion for the company as it seeks to bolster its services amid growing regulatory pressures across Europe. This strategic move comes in response to increased demands for effective content moderation on digital platforms, particularly following the introduction of stringent regulations such as the EU’s Digital Services Act (DSA) and the UK’s Online Safety Act.
Based in Ireland, which has become a prominent tech hub in Europe, Daly brings a wealth of experience to her new role. Previously, she served as the Global Head of Violence & Aggression Issue Policies at TikTok since 2021. Her background also includes senior positions at leading tech firms such as Airbnb, Twitter, and Google, where she specialised in policy and risk management.
In her new position, Daly will lead WebPurify’s initiatives to help clients navigate complex regulatory landscapes, ensuring compliance while fostering safer online environments for users and businesses. She emphasised the importance of this role in light of the recent legislative changes, stating, “WebPurify has a strong reputation as industry veterans, and the timing is critical as companies operating online in Europe need to navigate many recent regulatory requirements. Failure to comply may result in significant costs to a company, both monetarily and reputationally.”
WebPurify aims to enhance regional support for its clients through Daly’s leadership, helping businesses align with local regulations while strengthening partnerships throughout Europe. The company plans to expand its trust and safety consulting services, which encompass community guideline development and comprehensive risk audits.
Alexandra Popken, Vice President of Trust & Safety at WebPurify, expressed her enthusiasm about Daly’s appointment. “We’re thrilled to be expanding our team with the regional and professional expertise Ailís will bring,” she said. “The rapid success of our Trust & Safety consultancy has encouraged us to broaden our reach. We’re committed to ensuring that WebPurify’s European clients not only meet regulatory standards but also rise to the growing challenge of creating safer online communities.”
The appointment comes at a time when digital platforms face mounting scrutiny over content moderation practices and the need to protect users from harmful content. The DSA, which aims to create a safer digital space, holds companies accountable for the content shared on their platforms, necessitating robust strategies to comply with these new regulations.
As WebPurify expands its footprint in the EMEA region, Ailís Daly’s expertise will play a crucial role in shaping the company’s response to evolving regulatory demands and enhancing its service offerings. With her leadership, the company is poised to strengthen its market position while supporting its clients in building safer online environments.
This appointment reflects WebPurify’s commitment to addressing the challenges posed by an increasingly complex digital landscape and underscores the vital role of trust and safety measures in ensuring compliance and protecting users. For additional information, visit: www.webpurify.com.
